Strategic Website Design for 2023
For businesses in nearly all industries, the company website has become the focal point of their online marketing strategy and for good reason. Gone are the days of the stand-alone website whose sole purpose was simply to have an attractive platform for potential and current customers to navigate around. Nowadays, a company’s website serves as an integrated hub that connects all other online marketing efforts (social media, citations, partners, backlinks, etc.) and ties them together in a strategic manner. The way in which the value proposition of your website is displayed to consumers can be the diference between the success and failure of your business. Latest project: Thomas McCarter Law
We Design with User Experience in Mind
Every business is unique and so is its company culture and overall mission. At PromoAmbitions, we take the time to not only learn about your business model and target customer base, but we also get acquainted with the company’s ultimate purpose, the culture its attempting to cultivate, as well as the impact you are seeking. We incorporate that into our design strategy so that it works in sync with your business desires.
The user-experience is a crucial component of turning a prospective customer into a loyal customer. We focus on creating aesthetically pleasant, descriptive web content with a seamless navigating experience. In today’s world, we are inundated with an overwhelming amount of stimuli and content and so it is especially important to capture and maintain the attention of the user and have them intuitively become your customer.
SEO-Optimized Web Design
We cannot stress enough how important it is for your website to be SEO-optimized and preferably from the start. If you’re unfamiliar with the concept of SEO (Search Engine Optimization), it is an advanced, competitive online marketing strategy to get your business to show up as close to first as possible on Google, Bing, Yahoo, etc. when people search for keywords related to your type of business. This is what we are exceptionally great at and know better than our competitors.
The reality is that you can create an amazing website when it comes to the layout and design, but if it is not readily showing up in search results it’s akin to hiding your most valuable marketing asset in a closet underneath those shoes you haven’t worn in a few years. We stay up-to-date and are masters at the coveted SEO game and always create SEO-optimized websites not only while developing the website and through Google’s webmaster tools, but also by attaining strategic citations and backlinks across the web.
A key ingredient to the success of a website and attaining excellent ranking results is content. This is where many companies make the mistake of paying companies to replicate a website with very similar written materal. In today’s web design and SEO space, content is king. Using strategic keywords and writing up your content creatively as well as purposefully is integral to the success of your website and we excel at it.
We put forth diligent effort into performing in-depth research on the topics pertinent to your business and align the written material with the interests and desires of your customer base. The content write-up is always custom-written by our qualified professionals and we go back-and-forth with our clients for tweaks and approvals until they are more than satisfied with the content we have provided.
Website Security and Maintenance
We have heard plenty of horror stories from our clients about how they would pay exorbitant amounts of money for a website and then once the website was finished and their transaction completed, the maintenance of the website was non-existent. At PromoAmbitions, we continue to maintain your website for as long as you need us to. Once we create the websites, we host them on easy-to-use content management platforms and teach you how to be your own webmaster if you choose to go that route.
Web security has become an issue in the online community. It is imperative that your website is secured to ensure that you are protected from viruses, backdoor trojans, ransom-ware and data breaches. Unfortunately, any software can have security flaws and as no server is 100% safe from security breach. The good news is that we know what makes websites vulnerable to attacks and are adept at keeping your website safe, up-to-date, and secure with top-of-the-line security tools.
Essential tracking tools such as Google Analytics and Google Webmaster tools are far too often neglected. Many adopt the idea of, “hey, the website is complete and we’re happy with it, why track how it’s performing?”. Collecting and analyzing the data of a website allows for a better understanding of how users found and are maneuvering around the website as well as valuable insight into some ineffective areas of the website which can be better optimized.
Although we pride ourselves on creating highly effective websites from the start, we pay close attention to the data and adapt our strategy accordingly if the data suggests that the strategies in place are not performing near their expected full potential. Using the data to make the correct adjustments to your digital marketing strategy will help us to turn more visitors of your site into engaging customers.
Some key aspects we take into consideration when working on the website design portion
of the online presence for our clients include, but are not limited to:
- Mobile Optimization: As more and more people access the internet through their mobile devices, it’s essential to ensure your website is mobile-friendly. We accomplish this using responsive design, optimizing images, and ensuring the website’s structure is optimized for mobile devices.
- Page Speed: Slow-loading pages can harm user experience and lower search engine rankings. To improve page speed, we minimize the number of HTTP requests, compress images, and optimize code.
- User Experience (UX): We focus on creating an intuitive, easy-to-use interface that provides a great user experience. This includes simplifying navigation, providing clear and concise content, and using intuitive design patterns.
- Accessibility: Making your website accessible to all users, including those with disabilities, is crucial. We have the know-how to use descriptive alt tags for images, providing transcripts for audio and video content, and ensure the website is navigable via keyboard.
- Content Quality: It’s vital to ensure your website has high-quality content that is relevant, informative, and engaging. This can help improve user experience and boost search engine rankings and we’re known in the North Jersey region to be superior in content creation and creative writing.
- Security: Protecting your website from hacking attempts and other security threats is essential. We implement SSL encryption, use secure passwords, and keep software up to date so that we can help improve security optimally.
- Social Media Integration: Integrating social media into your website can help improve user engagement and boost search engine rankings. This is why we always add social media icons and display social media feeds on your website.
- Local SEO: For businesses that operate in specific locations, optimizing for local search is critical. This includes using location-based keywords, claiming your Google My Business listing, and getting listed in online directories. We have been specializing in all of the aforementioned techniques for over a decade now.